Naturally clean. Multi-height bristles. Mineral-colored bristles. Handle 99% made from plants. New look. Since 1970. A more natural way to brush. Made from plants. Handle 99%, and bristles over 60%, made from renewable castor plants. No artificial colors. Handle and bristles colored with food-grade, mineral-based pigments. Simple design, effective cleaning. Multi-height bristles clean between teeth and along the gumline, and are end-rounded for gentle cleaning. Slim handle features an angled neck for accessing hard-to-reach areas. What's Inside Matters: What makes a product natural and good? At Tom's it includes how we make it. No animal testing. No artificial colors, flavors, fragrance, or preservatives. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Dentists and hygienists recommend replacing your toothbrush every 3 months. Learn more about our Stewardship Model and what we mean by natural at: www.tomsofmaine.com. 1-800-For-Toms (1-800-367-8667). BPA free. Both handle and bristles. Recyclable. Through TerraCycle collection program. Goodness = Less in Landfills: Recycle this toothbrush and other packaging through the TerraCycle collection program and earn rewards for your favorite package made with plastic and 80% recycled paperboard. Separate paper from plastic to recycle. Made in Switzerland.