A delicious blend of whole grain rice & corn, lightly sweetened with pomegranate juice. 19 g whole grains per serving. Gluten free. Certified gluten-free. Always organic. USDA Organic. Low fat. Non GMO Project verified. nongmoproject.org. Real Crunchy Cereal (it'll put your other cereals to shame!). Sweetened with pomegranate juice. Non-GMO corn. Our Whole O's were carefully created with just a few simple ingredients, including organic brown rice and yellow corn, for a deliciously crunchy cereal you can't help but love. And with such simple, wholesome ingredients - you'll see how good organic food can be. Our Always Organic Legacy: Began on the family farm I was raised on. In 1985, we founded Nature's Path Organic Foods based on my dad's advice to always leave the soil better than you found it, by farming without chemical pesticides, fertilizers or GMOs that are prohibited by organic standards. For over 30 years, our family has spired to make delicious organic foods and an enduring independent company that you can love and trust. From our family to yours. - Arran Stephens, Co-founder. Mountain Valley Farm, 1944.