17 g fiber per serving; 4 g protein per serving. Low fat. USDA Organic. Non GMO Project verified. nongmoproject.org. New look same great taste. Always organic. A delicious high fiber blend of wheat, psyllium & oat bran. High-Fiber Fuel: To create our Smart Bran cereal, we combined organic wheat bran, oat bran, and psyllium seed husk for a super crunchy, fiber-rich breakfast you can't help but love. And with such simple, wholesome ingredients - you'll see how good organic food can be. Our Always Organic Legacy: Began on the family farm I was raised on - well before the organic industry began. In 1985, my wife Ratana and I founded Nature's Path Organic foods based on my dad's advice to always leave the soil better than you found it, by farming without chemical pesticides, fertilizers or GMOs. For over 30 years, our family has aspired to make delicious organic foods and an enduring independent company that you can love and trust. From our family to yours, Arran Stephens, Co-founder.