No artificial flavors or colors. With only 3 g total sugar. Certified Paleo. Certified gluten free. gfco.org. Keto certified. Less-sugar (Less sugar than the leading brand) (noble made 3 g total sugar vs. the leading brand 17 g total sugar). Noble Made Smoky BBQ is A Low Calorie Food. Non-GMO Project verified. nongmoproject.org. Real ingredients. No high fructose corn syrup. No Artificial Colors. Naturally sweetened. A few truths from my mother's kitchen: simple meals mean more time together, good meals spark lively conversation, and great meals fill hearts. We crafted these irresistible sauces and seasonings from simple, good-for-you ingredients, in the noble effort to help families make a return to the table. Join us. - Jason Burke, CEO & founder. Wisely made with Noble ingredients. Whole 30 Approved. Recipes & more!