Whole rye bread with whole rye kernels. 50% whole grain. 40 g more per serving. 50% or more of the grain is whole grain. WholeGrainsCouncil.org. Wheat free. Ideal for a cholesterol conscious diet. Freshly ground in our own mill from whole grains. All natural famous German. No preservatives. High fiber. Cholesterol free. Natural ingredients. Long shelf life. Keep fit for life. www.carlbrandt.com. www.mestermacherde.de. Connect with us on facebook via http://www.facebook.com/CarlBrandtUSA. Product of Germany.