Pure natural. Natural pioneer since 1959. Soothing 98% aloe vera. No parabens, SLS or phthalates. This concentrated, non-oily daily moisturizing gel naturally delivers instant dry skin relief. Natural aloe vera gel soothes dry, irritated, sun damaged or newly shaven skin while a boost of nourishing allantoin and vitamin B5 replenish and recondition. With use, skin is calmed, balanced and nurtured back to its healthy-looking best. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our products don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test our formulas on animals. We invite you to try our entire line of safe, effective, body-loving products. Made in USA.