Farm grown mint with tea tree + coconut oil. No artificial flavors. Vegan. Naturally friendly. Naturally whitening (With natural whitening ingredients). Whitens naturally. Prevents cavities. Strengthens enamel. Mind-blowing freshness. No peroxide. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Say hello to a naturally whitening paste that tastes awesome and works brilliantly. Thoughtfully formulated with a calcium mineral blend that naturally whitens teeth. Its farm grown super-peppy peppermint and tea tree oil tame bad breath, and coconut oil moisturizes for extra friendliness. Whitens naturally. Freshens breath. No preservatives. No parabens. Choose friendly. ADA: Accepted. American Dental Association. Helps prevent cavities. helloproducts.com. (hashtag)brushhappy. Questions? 855-HI-HELLO (1-855-444-3556). Learn more and smile more at helloproducts.com. 100% recyclable paperboard. Bye: Our tubes are BPA-free + contain no phthalates. Bonus. Never tested on animals. Cruelty free. Leaping bunny certified. FSC: Mix - Packaging from responsible sources. Printed with soy ink. Globally sourced ingredients + made in the USA. Rock on.