130 calories per serving. USDA Organic. 50% + Whole Grain: 32 g or more per serving. 50% or more of the grains is whole grain. wholegrainscouncil.org. 32 g of whole grains per serving. Certified USDA Organic. Certified Organic by Quality Assurance International (QAI) San Diego, CA 92122 USA. Low Fat. Vegan No saturated fat. Excellent source of fiber. Non-GMO Project verified. nongmoproject.org. This product is Non-GMO Project Verified. Field day has joined the Non-GMO Project's Product Verification Program. Our organic whole grain bran plus cereal is made from simple ingredients that are grown without the use of prohibited synthetic fertilizers or pesticides. For a complete list of Field Day verified products, go to nongmoproject.org. Our goal is to fill your home with a wide selection of value-priced items that you can use and feel good about every day. Our harvest of Non-GMO, Organic, and quality products are delicious and genuinely simple. We take a less-is-more approach with our ingredients and packaging. No confusion, just what you need. No saturated fat. No artificial colors. That’s Field Day. Wildly simple. What exactly is a whole grain you ask? To be considered whole, a grain must contain all of the bran, germ and endosperm as found in the original grain seed (or kernel). Since we keep the good stuff, the whole grain, this means that the whole grains in our cereals have more key nutrients. Cereal isn't just for breakfast, but tasty and wholesome for any meal or snack! Inside a whole grain: Endosperm; bran; germ. Together, these three parts make up the whole grain with naturally-occurring nutrients! This product is sold by weight. Not volume some settling of contents may have occurred during handling. fielddayproducts.com. To learn more about whole grains, visit wholegrainscouncil.org. This box is made from 100% recycled sources made from at least 35% post consumer content. carton made with 100% recycled paperboard. Minimum 35% post consumer content. Please recycle carton. Product of Canada.