100% vegan. Purple toning formula for color treated hair with purple carrot & sunflower seed extract . 0% pretentious. Paraben free, sulfate free, formaldehyde free. Blonde or silver locks getting sassy and brassy? Tone things down with this sulfate & paraben free purple formula. Purple carrot and argan oil boost shine and sunflower seed extract helps prevent color fade. Color Wellness intense moisture-added product formulated for color treated hair with your well being in mind. Manufactured in a facility audited for social responsibility. acure.com. Cruelty free. Tube contains recycled material. Terracycle: You can recycle this product packaging by visiting www.terracycle.com. Made in the USA of domestic & global ingredients & components.