With whole rye, oat kernels and wheat germ. High fiber. Cholesterol free. 50% Whole Grain: 40 g or more per serving. 50% or more of the grain is whole grain. WholeGrainsCouncil.org. Ideal for a cholesterol conscious diet. Freshly ground in our own mill from whole grains. No preservatives. Natural ingredients. Long shelf life. Keep fit for life. www.carlbrandt.com. www.mestermacherde.de. Connect with us on facebook via http://www.facebook.com/CarlBrandtUSA. Product of Germany.