Eco Chic Technology. Protects over-worked, over processed and color-treated hair while locking in color with shine. With Eco Chic Technology (The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style). Adds moisture and manageability. Hydrating botanical extracts smooth frizz. Leaves hair perfectly pH balanced and conditioned. Ideal for overworked, environmentally stressed hair. Balance. It's half of this and half of that. The perfect mix, the perfect match. That's what you'll get with 50:50 Balanced Hydrating-Calming Conditioner. Ideal for reawakening dry hair to the wonders of moisture, this conditioner works its magic on a daily basis. A blend of organic ingredients and protection factors make dull hair the life of the party. Shine says glow for it. No animal by-products and cruelty free. giovannicosmetics.com. Cruelty-free. Beauty from the elements is chic on the street. Please recycle. Made in USA.