No artificial flavors. No gluten. Billions of probiotics. Protein rich. 45% less sugar than regular yogurt (This product has 2.5 g fat per 5.3 oz; regular yogurt has 4.8 g fat per 5.3 oz, according to the USDA). Authentically Crafted: No fake fruit. No artificial sweeteners. No preservatives. No rBST (Milk from rBST-treated cows is not significantly different). Grade A. chobani.com. Questions or comments? 1-877-847-6181. Tear off label and recycle cup.